Marketing usually evolves alongside technological advancements. We’ve seen this in print media, television, radio, and of course, the internet. By all measures, we are now on the verge of the next significant leap forward in marketing. Much has been said, mostly speculative, about the…

The growth of e-commerce has been significant in recent years, with consumers redirecting their spending from travel and entertainment to online purchases. During the onset of the pandemic in 2020, the U.S. Department of Commerce reported a 31.8% increase in e-commerce. With more and…

Quick Response (QR) codes are virtually everywhere nowadays. Take a stroll through your neighborhood, and you’ll see QR codes on everything from movie posters to real estate signs. In fact, you don’t even have to leave your home to encounter QR codes; you’ll find…