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Casino loyalty schemes have changed significantly over the past period, becoming crucial tools for luring and keeping players. In 2023, a report by the American Gaming Association disclosed that nearly seventy percent of casino revenue comes from dedicated customers, emphasizing the significance of these…

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Casino marketing has evolved substantially over the decades, adapting to changing consumer behaviors and digital advancements. In 2023, a document by the American Gaming Association emphasized that casinos are more and more employing digital marketing strategies to draw younger audiences. This shift is vital…

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