With the introduction of the Google Page Experience update, a bad hosting service can undermine your SEO efforts now more than ever. Considering its potential adverse effects, you will notice that most of them have to do with user experience (UX).

1. Slow loading times


Website speed refers to how fast (or slow) website pages load on browsers. Unfortunately, cheap hosting solutions usually have low bandwidth and can increase page load time. This delay can frustrate users and push them to bounce off your page, signaling to Google that your site isn’t worth ranking.

Sometimes this lag can be due to servers hosting too many websites. Unfortunately, the best website hosting companies will not allow multiple websites to be hosted together on one server.

If you want to avoid delays, try hosting a static website or perhaps a self-hosted website. Note that these options are best suited for smaller websites with less than five pages.


2. Server crashes


An offline or unavailable website is worse than a slow website. Imagine that one of your customers goes to your ecommerce store to buy something important and discovers that it’s temporarily down, unable to serve shoppers for what they need when they need it.

This failure to serve shoppers increases your website’s bounce rate, or the percentage of users who leave your website after visiting a single page, and worse, it causes lost customers and selling opportunities. Additionally, Google will lower your ranking if your site experiences significant downtime.


3. Host a shared space with unscrupulous owners


Today’s top website hosting companies won’t allow scammers and spammers as customers – but low-cost hosting providers do. Shared hosting or hosting multiple websites on a shared server means that you are threatening the quality of hosting and the security of your site.

The shared host has two main drawbacks: First, it increases the risk of data theft or loss as you can share the server with elusive sites. Secondly, it reduces your ranking and authority, as well as the speed and reliability of the site.

For these reasons, Google tends to deprioritize websites hosted on these shared servers. So stay away from this cost-cutting practice.


4. Internal server errors


If an internal server error occurs, browsers have trouble trying to access your site files. This means that your site is having problems connecting to the database. It happens when your site’s content becomes viral: there are a lot of people trying to access your content, and the hosting provider cannot handle the high volume of connection requests.

Google flags frequent database connection errors and considers your site unreliable, causing your ranking to drop.

Conclusion: Your earnings decline as user experience decreases.

Remember that the page experience includes signals and metrics from previous updates. When considering website building and hosting services, make sure that factors such as mobile compatibility, basic web vitality and Secure Sockets Layer (SSL) certification are tidy.


Features of the best hosting site for your business


Entrepreneurs and digital marketers need to get the best web hosting solutions for their business. What’s the point of web hosting if it doesn’t help your company achieve its goals and achieve growth?

Here are some factors to consider when choosing the best website building and hosting services.


1. Uptime guaranteed


You’ll often see website hosting for small businesses and other providers guarantee 99 percent uptime. Uptime refers to the percentage of time your site is publicly available. It sounds impressive – but what does 99 percent uptime mean?

Consider the following:

• Possible downtime each day: about 14 minutes and 24 seconds

• Predict total weekly downtime of one hour, 40 minutes and 48 seconds

• Expect the total accumulated monthly downtime to be 6 hours, 43 minutes and 12 seconds

• The accumulated annual downtime will be three days, 15 hours, 21 minutes and 36 seconds

Consider this guarantee, especially if you’re running an ecommerce site. But you shouldn’t be quick to trust website hosting services that guarantee 100 percent uptime either. There will always be some downtime along the way since the servers are hardware and therefore crash from time to time.


2. Fast page loading


A few things can be done to make your site load faster. Some providers offer WordPress site hosting, while others provide Amazon Web Services (AWS site hosting) and others work with Google site hosting.

Each option is packed with features that help improve site load times.

There are other things you can check, such as server location. If the physical location of their servers is closer to their target market, this helps websites load faster. You should also look for a content delivery network (CDN) between your provider’s services as this helps boost speed and performance.


3. Highly responsive support team


The goal is not the absence of hosting problems. What businesses really need is the ability to solve problems as quickly as possible. With a responsive support team available around the clock, seven days a week, hosting solution providers can do it for you quickly.


4. More service options


Hosting plans often come with a variety of options, such as automatic backups, free SSL certificates, SEO tools, and multiple hosting plans. These should not be treated as add-ons or add-ons. They are essential for the user experience and performance of your site – hence its rankings.



What is the best option for small business web hosting


Small businesses need scalable solutions that cover their current needs and adapt accordingly as their business grows. They also need something that fits their budget and still improves their SEO performance.

These options include:

• Google website hosting • Hosting

AWS Site

• WordPress website hosting

Google Hosting

Back in 2017, Google started offering a free website in exchange for signing up for a Google My Business account (now called Google Business Profile). Google’s hosting solutions interface is beginner-friendly, similar to native Google sites. It’s a good option if you want to try a self-hosted site or start with a stable site hosting.



• Integrates with Google services

• Cloud-based

• Easy and fast page editor

• Perfect for complete beginners


• Limited design features

• Not very useful for e-commerce

• Cannot access source code


AWS Web Hosting


Amazon is fairly new to the web hosting industry, but it has made great strides over the past few years. For example, AWS (Amazon Web Services) now supports at least 5,000 educational institutions and 2,000 government agencies. That is why technology has become popular for small and medium-sized enterprises.


• Ease of use

• Unlimited server capacity

• Strong encryption and security features

• Flexible payment options

• Cloud-based hosting


• Limited availability of resources by region

• Billing can be confusing

• Potential data leakage


Managed WordPress Web Hosting


Many SEO hosting companies offer managed WordPress hosting, and for good reason. It is compact, easy to use, SEO-friendly, and very secure.


• Servers optimized for WordPress

• Easy to use and versatile

• Live user panel

• Manage all your hosting needs for you

• Better security


• No built-in email solutions