Marketing in the metaverse
What about digital marketing in the metaverse? Metaverse Marketing is digital marketing for the future.
The metaverse is a new marketing ecosystem that works like a blockchain.
It’s decentralized, so it doesn’t have servers or administrators, it’s a new marketing strategy that allows you to connect with your customer base in ways that weren’t possible before. Metaverse Marketing will change the way you think about digital marketing.
Is your brand ready for the metaverse?
- Adjust brand strategy:
Meta’s focus will be on bringing the metaverse back to life and helping people connect, find communities and grow businesses.
However, as mentioned earlier Facebook is a centralized platform, and they don’t quite plan to be fully decentralized, if they want to become a fully decentralized system, they will need to modify their centralized model. But, again, the metaverse won’t necessarily be as decentralized as in the Fortnite example, so they’ll need to adapt their business models and goals in parallel to the metaverse if you want a successful metaverse marketing strategy.
- Mindset change:
Your company and individuals need a mindset that believes that virtual environments are places of consumer interest and commerce.
This mindset enables these companies to build high-relevant, long-term functionality rather than short-term implementations that offer less ownership rights to the brand.
- Employing technology hunters:
Your brand should also have people identifying what can be improved in their industry and integrating new technology, after which these brands will shape the future through immersive technology.
- Launch NFTs:
In 2021, the global gaming market was worth about $61 billion. The market value of in-game purchases is expected to reach $74.4 billion by 2025, and it’s fair to say that as a society, we spend a lot of money online, and value digital assets more than ever.
In the metaverse there are non-fungible tokens that allow virtual ownership of the asset, so brands may also need to launch NFT versions – such as NBA Top Shot, where you can collect and trade officially licensed NBA and WNBA NFT.
- Create virtual offers/virtual stores (vStores):
Your brand can create virtual offers, offers, events, and more, you can also partner with an existing virtual platform like Roblox or Coca-Cola.
They launched virtual wearable NFTs – including a wearable jacket in the decentralized metaverse, this was Coca-Cola’s first NFT.
- Create three-dimensional models:
Three-dimensional models are fundamental to creating rich content. With the advent of virtual reality, three-dimensional models have become an essential tool for creating rich interactive experiences, and as more industries adopt virtual reality as standard, there will be a growing demand for three-dimensional models that can be used to create these immersive environments.
And remember, it’s just the beginning; there will be more options to find your way, as a marketer you need to be prepared for changes.
Advertising and metaverse
Like the shift from television, radio and signage ads to ads via social media, search engines and others, we are now shifting from digital advertising to indirect marketing.
Today companies in image ads that we can locate on Google or other search engines use supporting words and graphics, yet these graphics will become three-dimensional as the industry shifts, making work a bit difficult.
In addition, virtual reality and augmented reality will be mainstream, and will require more creative work than today, however, this will give digital marketers more freedom in how products are advertised and sold.
Search Engine Optimization and Metaverse
Search engine optimization may change dramatically with the advent of the metaverse. Unfortunately, we’re not entirely sure what will happen to SEO. Google may adopt a more comprehensive approach – it may provide a search engine where you can visit the website via VR, brands will need to rethink their narratives in three dimensions, and marketers will need to adopt emerging technology more quickly
Social Media Marketing and Metaverse
What will happen to social media in the metaverse?
We can say that social media platforms may look like Roblox or Fortnite, where you will have a three-dimensional character in AR and visit websites such as visiting game rooms in the game. The possibilities are endless. AR and VR will affect the customer journey from the first step to the last.
Content Marketing and Metaverse
Only 3% of online content is “interactive”, meaning that everything else on the web is passive (non-interactive) content. Interactive content allows exploration and discovery, in parallel with metaverse properties, such as user-driven properties, brand-made experiences that relate to real-world testing or that parallel what you actually do in real life can help you connect with consumers.
The bottom line
Still a new concept for all marketers, enabling unique experiments and methods, it’s essential to start planning your brand path to success on the metaverse now.
Metaverse is an exciting place where users can create, try and share new facts, in this guide we have given you some tips on how to leverage the potential of virtual reality in your marketing efforts, we hope they will be useful!